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Life Insurance: What it is, How it Works, & How to Find the Best Policy

by Jeff Root

Last Updated: April 2021

At Rootfin, we are experts in life insurance.

  • We are licensed agents, selling life insurance in all 50 states & DC.
  • We work directly with over 20 life insurance companies to help you compare policies.
  • We’ve helped tens of thousands of families find affordable life insurance.

We make shopping for life insurance easy!

There are several ways to get to find the life insurance policy that is best for you. You can start by reading our comprehensive life insurance guide below, or choose below how you want to start your life insurance research.

You can shop by type of policy, life insurance company, or review quotes for your age group.

  • Read about the Different Types of Life Insurance Policies to find the best policy for your needs
  • Read our Life Insurance Company Reviews to find the right carrier for you.
  • See Life Insurance Quotes By Age to find out how much you might pay.

Keep reading to learn more about life insurance below with links to even more great resources.


Our Comprehensive Guide to Life Insurance

Life Insurance can be a confusing topic. There are different types of policies, dozens of companies to choose from, and many ways to purchase a life insurance policy.

Family with life insurance

Rootin is making it simple for you. We know that life insurance isn’t the most exciting topic, but we also know that it’s important!

Below, we will help you better understand life insurance, how to shop for it, and guide you to find the best policy for your situation as quickly as possible.

  • What is Life Insurance, & How Does It Work?
  • What are the Different Types of Life Insurance Policies?
  • Common Questions People Ask About Life Insurance
  • Choosing the Best Life Insurance Company
  • What is the Best Age to Get Life Insurance?
  • Our Most Popular Life Insurance Articles

What is Life Insurance, & How Does It Work?

Life insurance is a contract between a person (the policyholder) and an insurance carrier (the insurer).

The insurance company provides a payment, called the death benefit, to a person (or people), called beneficiaries, designated by the policyholder, when the policyholder passes away. In exchange for this, the policyholder makes payments called premiums to the insurer, typically on a monthly basis, while they are alive.

It sounds simple enough, but there are many different types of policies available. Making sure you understand them is critical to finding the best life insurance for your needs.


What are the Different Types of Life Insurance Policies?

Below are the 3 primary types of life insurance.

  • Term Life Insurance: This is the most popular. It lasts for a fixed amount of time, called a term. This term is usually 10 to 30 years.
  • Whole Life Insurance: This type of life insurance lasts your “whole life” but is more expensive than term. It also comes with a cash value component that grows over time, and that you can borrow from while you’re alive.
  • Universal Life Insurance: This type of policy also lasts your whole life, but is more complex than whole life insurance. It has more options, such as flexible premiums and death benefits. The cash value in universal life insurance can be tied to investments in the market as well.

Other common types of life insurance include high risk life insurance, no medical exam life insurance, and final expense insurance.

Learn more about the different types of life insurance.


Common Questions People Ask About Life Insurance

Here are several frequently asked questions about life insurance.

How do I know if I need life insurance?

If you have family, or other loved ones, who depend on your income, and would not be able to afford necessary expenses if you passed away, then you might need life insurance. People often purchase disability insurance in addition to, or instead of life insurance.

Learn more about why people get life insurance.

Can I qualify for life insurance?

Almost anyone can qualify for some type of life insurance. Even people who have serious medical complications can purchase a guaranteed acceptance life insurance policy.

Learn more about the life insurance application process.

How much does life insurance cost?

The cost of your life insurance policy depends on:

  • The type of policy you get.
  • How much coverage you need.
  • Your age.
  • Your health.
  • The company you choose.
  • And many other factors.

A healthy 40-year-old male can get a 20-year term policy for $500,000 in coverage for around $36 per month. For the same policy, a healthy 40-year old female would pay around $30 per month.

Learn more about the average cost of life insurance.

How much life insurance coverage do I need?

Consider who you are buying the life insurance for. At what point will they be okay financially, if you passed away. It is usually best to be covered until that time comes.

For example, if you have a 3-year-old child, you may purchase a 20-year term policy so that your child is covered until they are out of college and able to work.

Learn more about how much life insurance to buy.

Should I purchase term or permanent life insurance?

It depends.

Term life insurance is good for families who would be hurt financially if a breadwinner passed away. Most people buy term life insurance until their kids are an income-earning age or until they hit retirement age.

Permanent life insurance, which includes whole & universal, is usually for people who want to help their heirs pay estate taxes when they die. Many people use a permanent policy to leave an inheritance for loved ones, sometimes to simply cover burial costs. It is also common for parents with special needs children to purchase a whole life policy.

Learn more about the different types of life insurance.

How can I find a cheap life insurance policy?

Making sure you get the lowest rates is done by first choosing the right type of policy and the right amount of coverage. Then, you must compare rates from the best companies that specialize in the type of life insurance you are looking for. Comparing multiple companies can save you $1000’s over the life of the policy.

Learn 11 ways to save money on life insurance.


Choosing the Best Life Insurance Company

When deciding which life insurance carrier to choose, you should first consider the type of policy you need.

There is no single “best company” for everyone.

One company might give you lower rates for term life insurance, but an entirely different carrier might be better if you need a permanent policy. Some companies specialize in certain medical conditions like life insurance for smokers or life insurance for diabetics, and others have great life insurance for seniors over 70.

Read reviews of over 50 life insurance companies.

Our Picks for the Top 10 Life Insurance Carriers

Here are Rootfin’s top 10 life insurance carriers. Click to see a review of each company.

  1. Protective
  2. Haven Life
  3. Banner Life
  4. Prudential
  5. Mass Mutual
  6. Northwestern Mutual
  7. Mutual of Omaha
  8. Principal Financial Group
  9. Lincoln Financial
  10. AIG (American General)

Read reviews of the 10 best life insurance companies.

There are dozens of other great carriers as well, so be sure to compare more than just our top 10, especially if you have a unique health situation.


What is the Best Age to Get Life Insurance?

One of the biggest factors to the price you pay for life insurance is your age. Life insurance for seniors over 75 years old, for example, will cost more because they are at higher risk of passing away.

At Rootfin, we’ve written articles on nearly every age from life insurance in your 20s to life insurance over age 70. We have helped people of all ages find life insurance and can help you too!

Shop life insurance quotes by age.


Our Most Popular Life Insurance Articles

We have hundreds of articles to help you understand and shop for life insurance. Below are our top 10 most popular articles.

  • The 10 Best Life Insurance Companies
  • Primerica Life Insurance Review (aka Prime America)
  • 1 Million Dollar Term Life Insurance Policy
  • Zander Insurance Review
  • Life Insurance for 55-Year-Olds
  • AARP Life Insurance Review
  • Policy Genius Review
  • Colonial Penn Life Insurance Review
  • SelectQuote Review
  • State Farm Life Insurance Review

About Jeff Root
Jeff Root
Jeff Root is the owner of Rootfin. He is an independent life insurance agent, licensed in all 50 states & the District of Columbia. Jeff is also licensed to sell disability insurance and medicare insurance. Jeff is an accomplished author and a speaker at industry-leading insurance conferences around the US. He has helped 1,000's of people purchase insurance online and over the phone.

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  • Instantly view monthly payments

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By pressing “Display Quotes” button, you agree to our privacy policy & consent for an affiliated agent of Rootfin to contact you at the phone number entered on this webpage using an automatic dialing system.