Primerica (Prime America) Life Insurance Review [Warning]

If you’re considering Primerica, we strongly recommend first visiting our 10 Best Life Insurance Companies of 2018 comparison.

I think you’d agree with me that there’s a lot of mixed reviews about Primerica term life insurance.

It’s turns out that it’s hard to decipher who to believe.  Do you believe your friend or family member suggesting you buy life insurance from them or do you believe the reviews you read from a stranger?  We’ll lay out all the cards so you can make an informed decision.

So here’s what we’re going to cover:

  • Why Primerica isn’t a scam, but it’s not the best option to purchase life insurance.
  • Facts every current Primerica client or potential client should know about their life insurance.
  • Classic lines Primerica agents are trained to sell you on their product
  • A real-life story from an ex-Primerica agent (in her own words).

You may have been approached by a friend, family member or colleague about buying a life insurance policy from Primerica, also referred to as Prime America. I encourage you to spend a few minutes with this article to get the facts about term life insurance from Primerica.

We also recommend you look over our list of best life insurance companies to help you make a better-educated decision for your life insurance purchase.

Prime America life insurance review of agents by WSJ Be aware that Primerica is built as a multi-level marketing business.

Which means the agent who presented you this Primerica term life insurance will probably ask you to join their team in the future – so they can make money on the life insurance policies you sell. Once you are a part of the organization, they will encourage you to do the same thing.

This doesn’t exactly scream “expert” life insurance agent. In fact, most recruits have trouble passing the insurance exam, according to the Wall Street Journal. While this might seem like some “scam” it’s not. They are a legitimate company that offers creditable life insurance policies.

The reason I present this information first is so you know that your Primerica agent is a recruiter first and life insurance agent second.

We also have many more reviews for you to read over the actual facts of different companies, such as our Select Quote Review or our Geico Life Insurance Review.

Enough of that. Lets get into the review of Primerica’s (aka Prime America) actual term life insurance offerings.

Fact #1: Primerica ONLY offers term life insurance

Which is fine, for today, if you only need term life insurance. However, one of the biggest benefits of a term life insurance policy is its conversion feature – a feature that almost every other life insurance company on the market has, but “Prime America” does NOT.

A life insurance conversion lets you convert your term life insurance policy to a permanent policy without having to go through underwriting again. No one really plans on converting their policy to a permanent one when they initially purchase term life insurance, but it’s common for situations to arise throughout the term of your policy where you might consider it.

For example, suppose your policy is about to expire and you can’t qualify for coverage because of a health issue you developed. The conversion option lets you keep your coverage in the same health class that you applied. This can be a HUGE choice for your family down the road. Especially if you aren’t in as good health condition as you were when you originally applied for the term policy. Considering that most applicants tend to gain weight and take less care of themselves, being able to convert your term policy could save you thousands of dollars on life insurance.

You don’t know how much your life can change. You could have more children, change jobs, move states, etc. And because of this, your term life insurance policy needs to be flexible. There is no reason your term life insurance policy shouldn’t have this conversion option. Even if you don’t think you’ll ever need the conversion policy, it’s nice to have it there just in case.

Fact #2:  Primerica (Prime America) has EXPENSIVE term life insurance

Run an instant life insurance quote and compare it to your Primerica life insurance rates. You’ll notice that there are much better life insurance options out there with the same financial ratings. The policies will offer the EXACT same thing. The same amount of coverage for the same length of terms.

Here’s why: We’re an independent life insurance broker and can offer any life insurance company on the market. On top of that, we let you compare rates side by side, so you know you’re getting the best rate available.

Because of how many people are involved in a Primerica life insurance policy, the agent, the person that recruited that agent, and so on, Primerica has to raise their rates just to stay afloat. Having so many insurance agents helps to sell more policies, but it also means that rates have to be higher.

Just know that you can find MUCH better life insurance rates by shopping elsewhere. Unless for some odd reason you would rather pay more money for the same coverage, Primerica might not be the best option.

And for the record, all of the quotes you see from us have the conversion option that was mentioned above.

Fact #3: They don’t take any high risks

If you have any moderate to major health issues, good luck getting coverage with Prime America. It seems we’re always helping those who were declined life insurance by Primerica find affordable life insurance coverage.

Don’t let health issues hinder you from trying to obtain coverage. Check out our review on AICPA Life Insurance and AARP Life Insurance, whose major advantage is that they have very limited health questions, and almost anyone will be able to get coverage, though there are disadvantages to them as well, such as higher rates.

Several different things could make you a “high-risk applicant”, things like having a preexisting health condition, using tobacco, or being obese. All of these would cause you to be declined with Prime America, but not with most other life insurance companies.

In fact, this is what prompted us to write this article. Too many people think they are uninsurable, but in reality, they just used the wrong company for their risk. If you’ve ever been declined for life insurance by Prime America, don’t worry. You can still find affordable coverage. It is easy to get quotes from credible companies.

If you find yourself in this category, we’re high risk life insurance experts, so please do not hesitate to contact us. Life insurance is one of the most critical purchases you can make for you and your family, don’t let a declined application from Primerica stop you from having the coverage you deserve.

Don’t let a Primerica agent spin the truth about their life insurance offerings.

Primerica Life Insurance Truths If you confront your agent/friend/family member about being able to find coverage at sometimes HALF the cost, they’ll have a canned response they’ve been trained to give.  They’ll tell you about 3 things:

  1. Financial Ratings – Your Primerica agent will tell you about the A+ AM Best financial strength rating. Just know that almost all of their competitors have A or A+ ratings and still crush their rates. Their A+ rating is no better than the dozens of other companies that have received an A+ rating.
  2. The VALUE of their policy over others – Your Primerica agent will tell you about the “living benefits” of their policy which other life insurance companies with less expensive rates included with their policies as well. There’s nothing special about their “living benefits” over others. These benefits are also offered by dozens of other life insurance companies (at a fraction of the cost).
  3. Quick claims paying – Most likely you’ll hear a story of how someone’s mother or father passed away and Primerica paid their claim within 1 week (I’ve heard the same story from several agents).  It’s just a canned response they’re trained to give to sell you “peace of mind”.  The truth is if you’re outside the 2 year contestability period of a life insurance policy, almost every life insurance company will have a check in your hand within a week.

You see, Primerica agents are masters at “spinning” the truth about their expensive life insurance offerings. And they have to because it’s the only insurance they can sell. They can’t offer anything else.

Don’t get us wrong, Primerica, aka “Prime America” agents are GREAT people. Don’t automatically mistrust the person because they are an agent at Primerica. They genuinely want to help your family, and we applaud them for that. They are just limited in their life insurance options. Because of their limited abilities, they are forced to spin the truth to help sell more policies.

Our Primerica life insurance review is intended to get you the information your Primerica life insurance agent wouldn’t ever provide, similar to our Zander Life Insurance Review and Globe Life Review.

When we field the question “Is Primerica Life Insurance, a good company?”, We always refer people to this article. There is nothing inherently wrong with Primerica Life Insurance as a company. They are legit, they aren’t scamming anyone, but they are almost never the best option.

In these tough economic times, you need to pay the lowest possible cost for your term life insurance. Don’t waste money paying more for a policy that you could get for half the cost somewhere else. Make sure you contact an independent agent so you can compare rates.

Update July 2016 e-mail from someone being recruited by Primerica with information about their “Getting Rich” book:

Hello, I’m writing you to express my appreciation for you honest review of Primerica. I also appreciate the stellar interpersonal communication job you’ve done in the comments section. I recently became familiar with Primarica through an attorney that I work for as an estate planning paralegal. She mostly does family law but wanted to expand her estate planning practice, so she hired me.

Before I knew I was even hired for the paralegal position, she was talking to me about this “other aspect” she wanted me to try. That was Primerica. I was under the impression that this “life-insurance thing” was part of the estate planning gig. She then said she would pay for my $99 licensing fee right then. I had no idea that this was completely separate from the paralegal job. Once I realized that, I told her I really wanted to focus on estate planning and learning everything about the software, Wealthdox. But she kept reverting the conversation back to how I could pay for law school with Primerica… I wasn’t buying.

After going to a couple of meetings with her in order to get her off my back, I wanted to vomit. I don’t even know where to begin… but here’s some observations: I did go to one meeting with “third party authors” who wrote a book called “getting rich.” It was all about how other insurance companies are screwing people. They of course said that Primerica is the only company that will not. They then casually said that this book was written on request of the Primerica CEO!!!

Then they tried to equate themselves with consumer reports and the wall-street journal because they also advocated for Term and investing the difference. I couldn’t help but laugh! The wall-street journal didn’t recommend Primerica, they just recommend Term. They are a third party; these “authors” were not.

Then they went on about how if you buy ten of their books you’ll get 100 clients…. And these books are only available to Primerica agents. (That’s not a red flag.) Yet, people lined up to buy…(Vomit-tears). The irony was palatable! After that I told my boss that I was very excited about taking the lead on building her estate practice, but had no interest in Primerica.

Bottom Line: Compare Companies Before You Decide.

Before you decide on Primerica we suggest visiting our 10 Best Life Insurance Companies of 2018 page to educate yourself on other options that could offer similar (or better) coverage at a lower cost.

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About Jeff Root

is the owner of He's an independent life insurance agent who has helped 1,000's of consumers purchase life insurance online and over the phone.

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Gregory Sloan, CLU, ChFC

You are 100% correct!

December 7, 2012 at 12:11 pm
Rourke GT

Truth is, and the biggest issue with most or all companies is their agents. Most agents representing other companies would rather sell Universal Life, Index Universal Life, Variable Universal Life, and Whole Life because there is much incentives in doing so without looking into an individuals specific needs. Sometimes a person feels that cheaper insurance is better, but at the same time one may need to look at a company that is more conservative. Most life insurance companies are doing whatever in their power to create a product with cheap prices, but you have to consider the facts that as good as a promise is, is the company standing behind it. It doesn’t matter whether it’s a 100 year old company compared to a young company like Primerica. What comes down to the bottom line is, which company will make it easier for a family when a claims arises regardless if it’s before or after the 2 year incontestable clause. That all comes down to friends or family experiences on claims and customer services from a company that will make an individual choose which company to do business with. Sometimes a person may preferred to choose Primerica over another competitive company and sometimes, not, but the question here is that the person has bought a policy that makes sense to them.

July 14, 2013 at 1:46 am

    Customer service? Lets be frank here. When it comes to term insurance, its a one shot deal. Its not like there is a need for monthly followups with 99% of the clients. Its important to get the best value up front when the purchase is made. With only their in-house products, and up to 11 levels of commission paid off each policy, Primerica is almost always 30-100% higher priced, 100% of the time. And lastly, according to their own annual reports, their salesforce turnover rate is approx 35% annually, and the average policies sold per rep is a mere 2.28 PER YEAR (2014). That would hardly make them experts at anything, other than maybe recruiting.

    December 16, 2015 at 10:26 pm
Merrissia Rorie

I am interested in getting my Life insurance license. I am currently licensed in Health Insurance and specialize in Medicare. Please send me info on how your training process works and how to get assistance with the life insurance exam.



December 16, 2014 at 4:25 pm
Alistair Rapier

First off, the only people that ever refer to “Primerica” as “Prime America” are people that have no idea what they are talking about when discussing the company.
Second, the company has been in business for 37 years (starting as “A.L. Williams”, named after the founder) and has always held to the belief that selling insurance for the death benefit and investing money for retirement should be two different accounts.
Proponents of the “cash value” policies in all their various forms don’t tell you that you pay 6 times what Primerica will charge you for the same death benefit. What they will tell you is that their policy has a separate account that builds “cash value” and that you can access this money when needed. They leave out the part that says that you don’t get the cash value AND the death benefit. If you die, your family gets the death benefit and the insurance company keeps the cash value (that they have been investing and earning interest on all this time). If you have taken out the cash value (and your policy hasn’t died because of it) and you die, then your family gets the death benefit less the amount of money you pulled out of the cash value.
3. Yeah, as to that whole recruiting thing. There are two ways to earn money at Primerica, in sales or in management. If you want to do sales you make your commission just like at any other company. If you want to manage your own office and make money off what other people are doing in your office (you know, like real estate brokers do), then you will need to recruit people to work for you…just like at any other company.

It sounds to me that the author has an axe to grind.

January 17, 2015 at 5:06 pm
    Jeff Root


    No axe to grind here. Primerica is good for an independent agent’s business because Primerica’s policy holders eventually realize they can get a much less expensive term life insurance policy after having a conversation with one of us. Primerica offers term life insurance at inflated prices – any independent agent can easily offer the same thing you’re offering for less.

    I say “Prime America” because a lot of consumers refer to it as that. Even your current policy holders. To say your clients don’t know what they’re talking about is a little harsh.

    Being in business for 37 years doesn’t mean anything – I’d bet over 80% of the life insurance companies on the market have been in business over 50 years.

    Lastly, consumers want to protect their family with life insurance. After they take care of protecting their family, they don’t want to be offered to come to a meeting about an “opportunity” and be sold into selling for you guys. There’s a great discussion of Primerica’s tactics here.

    January 17, 2015 at 11:34 pm
      Donahue Vanderhider

      I have a friend from central america who is killing it selling Primerica, but she knows nothing about the business outside of what they teach her in those meetings. She got me to attend one, and its like any other multi-level marketing “scam”, they hype the hell out of how much money you will make and encourage you to get your friends to come to the meetings so they get in on it. etc. etc.

      January 22, 2015 at 8:27 pm

      Actually Jeff, a lot of Primericans refer to their own recruits who decide to leave as losers. In a typical year, 84% of those who pay to join end up leaving before even getting their license. And 35% of their licensed reps also decide to leave. And we’re not talking about an unusual year there. Over the last 5 years, theyve recruited 1.04 million, so the dropout rate is huge.

      December 16, 2015 at 10:56 pm
    Karen McCoy

    I love working for Primerica! I have learned so much about the business and we are very dedicated to educating and helping people with insurance and investments. I find it pretty unprofessional of you to bad mouth a company as large as we are knowing what you say you know. Do any companies have 100% perfect employees? I’ve not seen one yet, but I will say this, our Primerica group is dedicated to educating and helping people by not offering bad policies. Whole life, variable life, and universal life are not in people’s best interest……you should know this. If you sell it, it’s more about you than the customer. I was sold whole life years ago, I know why it’s a poor insurance choice. Not only that, but financial gurus like Dave Ramsey ad Susie Orman agree. Term life with proper investing, teaching self insurance, and building wealth for our clients is our mission. I am proud to be part of Primerica!

    March 15, 2015 at 11:44 pm
      Jeff Root


      I’m not being unprofessional. I’m educating consumers. Please correct any false statement I made.

      As you said, you’re still learning the business. I know you’re proud to be a part of Primerica now (their kool aid is strong!), just ask yourself how it’s in your client’s best interest to offer only 1 life insurance company? How is it that we’re replacing Primerica life insurance policies just by using a different company? If you’re truly about helping your clients with term life insurance, you should highly consider going independent and contact your local IMO.

      March 16, 2015 at 11:54 am

      Karen, the term vs whole life argument is yesterday’s news, tho one which Primerica trains you on to avoid Term vs Term battles. In fact, Primerica only has a 3% market share of the entire term industry, and at least in Canada, the 20 or so spot checks I’ve done online, Primerica was between 67% and 107% higher in Premiums, and typically came in outside of 20th place, 100% of the time.

      December 16, 2015 at 11:02 pm

Do you help client get out of debt? Do you really offer the lowest cost option, like term life for your clients, or do you get paid more to sell whole life aka convertible polices, and of they convert you get paid again ? Do you truthfully share details of how your policies can canabilize over time and become too expensive for clients to maintain for life? Do you share these detials?

Just saying our philosophies are to well educate clients to make informed decisions that make sense for them and their families not our pocket books.
As I’ve learned about other policies, I’m not sure how you feel good selling any but term and invest the difference.
Are you licensed to sell securities?
Have a wonderful day !!

March 27, 2015 at 1:48 pm
    Jeff Root


    I won’t take your comments and accusations offensively – I know your hearts in the right place. So let me re-frame a few things for you:

    Do you really think one company (in your case, Primerica) is right for everyone? Every day I get people contacting us because either (1) They were declined with Primerica for health reasons and I’m able to secure them coverage to protect their families OR (2) they see our instant quotes and we’re able to get them better rates. So to answer your question – yes, I do offer the lowest cost options…every. single. time. Do you?

    If you want to talk about conversions – what happens if your client’s policy is about to expire and they were just diagnosed with cancer, heart disease or anything? With Primerica, there’s nothing you can do because there’s no conversion options. With conversion options, they can extend their coverage with no evidence of insurability. How can Primerica deny that benefit to your clients when 95%+ of term policies on the market have conversion options?

    To clarify – we only offer term life insurance and guaranteed universal life insurance here. Both have guarantees so they won’t “canabalize”. Your accusations are simply that and nothing more.

    I’m just happy that lots of people are finding this article so they know the truth.

    March 27, 2015 at 2:24 pm

      Just to clarify, if your Term policy with Primerica is going to expire and you have health or medical conditions regardless of the severity, you are guaranteed insurability without having to requalify.

      March 30, 2015 at 12:37 am
        Jeff Root

        Nate – You’re not telling the whole story so let me elaborate. When a Primerica term life insurance policy expires, the policy becomes “annually renewable” to age 95. In other words, the price will continue to increase up to age 95. Annually renewable rates are rarely affordable and always increasing. If someone has a health condition that won’t let them qualify for traditional life insurance, it’s true they don’t have to re-qualify with Primerica, but they won’t be able to afford the premiums…so what’s the point?

        This is not the same as having a conversion option where you can structure something with guarantees and within budget. For any Primerica term life insurance policy holders reading this – look at your policy. There will be a page with a chart of annual premiums for each year of your policy. Look at the cost of your life insurance after your term expires and see just how unaffordable it will be for you.

        March 30, 2015 at 12:09 pm
      George Pitts

      Hi Jeff,
      I have recently received my insurance license and I am looking for a company that offers a win/win product and approach to insurance. Do you have any suggestions as to companies that I can contact to apply for appointments?


      April 28, 2015 at 8:04 pm

      There is something they can do…..they renew the policy…no need to convert to something they don’t need.

      June 21, 2015 at 4:00 am

That sir is inaccurate. First you infer to Katie that if you get sick before your initial expiration of a Primerica term policy, you won’t be able to be covered by the company anymore. When Nate cleared the air that Primerica offers guaranteed insurability, you said our policies convert to annually renewable. That is also untrue. It is every 5 years before the attained age of 70 then annually thereafter to 95, again with no health questions. What is not being taken into account is that the financial experts like the ones mentioned by Karen above agree that Life Insurance was never meant to be a permanent need. It was meant to protect against a premature loss. We never claimed to be the cheapest, but you also don’t take into account the investment options we offer as well as the debt solutions and overall Financial Need Analysis we do for families. In other words, we try to help families get the coverage they need for now, all the while, trying to get them to a place in their lives when they don’t need it anymore. how can you recommend an amount of coverage for a family if you as the agent are not aware of where a family is financially and where they are trying to go? If you want to be transparent with the consumers, why don’t you explain to them how Whole and Universal policies work? Why don’t you tell them just how expensive those policies are per thousand of coverage? Why don’t you explain the “cash value” options in those policies? The devil is surely in the details of those. You say Primerica is spinning the truth, yet you don’t seem to disagree with what we’re saying (A+ rating, quick claims pay, etc). It’s not spin if its the truth. The true value in Primerica is the myriad of things we offer outside of the policy itself. I’m licensed in both Life and Securities and love what I do. If someone is declined coverage with me, I advise them to try another route because protecting their family is most important. Lastly, before I joined Primerica, I spent time with an independent Life company. I saw first hand and heard first hand how they brag about getting one over on a client. I’ve had experience on the “other side” so I’ve seen how both work. For my money, and integrity, I’m staying right here with PRI. We’re not perfect, no company is once you introduce the human element, but our model is legit and respectable.

April 1, 2015 at 11:24 am
    Jeff Root


    Correction. I said you couldn’t convert a Primerica policy. Every term policy will annually renew every year at expiration (at unaffordable rates) – that’s not a benefit unique to Primerica. I love that you guys spin it as guaranteed insurability – nice touch.

    Are you referring to financial experts like Dave Ramsey and Suze Orman? You realize they’re financial entertainers, right? They get paid to say the things they say (Ramsey by Zander Insurance and Orman by SelectQuote). To say that life insurance was NEVER meant to be a permanent need is close minded. Primerica is teaching all agents to think the same way, so I can’t fault you for your beliefs.

    You guys keep talking about whole life and universal life and we sell around 90% of our clients a term policy because it’s in their best interest. Many life insurance companies have much better products and pricing than Primerica term life insurance and we believe in giving the consumer the best policy they can qualify for. And the other 10% need permanent coverage because they have permanent needs. To answer you question, yes we explain everything in the illustration we have our clients sign and they understand everything before placing coverage in force.

    The latest LIMRA stats show over 50% of consumers are purchasing life insurance online and over the phone. The way people want to purchase life insurance is shifting from belly to belly to online. Some want that convenience to just take care of their family and not go through a whole sales pitch for debt solutions and investments. I know because we talk to A LOT of consumers who are searching for Primerica reviews online, find our article and tell us why they didn’t purchase from their Primerica agent. While we offer a full needs analysis to all our clients, many don’t want one. We are serving 2 very different types of consumers.

    April 1, 2015 at 1:19 pm

Just because someone is paid to say something doesn’t mean they’re lying. I have NEVER walked into a home and had a client completely understand how their policy works. Most are shocked to find their whole life policies, which are usually very minimal amounts of face value, work the way they do. I never said Primerica is a one-size fits all company. I don’t know who you heard say that. You are broad brushing a company based on something you might have heard someone say. We never said we were the cheapest, but that we DO offer competitive rates. We have a target market of people that we attempt to help. Again, you are wrong about what happens at expiration. Check again. I can literally post the information from our company right here if you like. We are not mindless zombies brainwashed by Primerica. That’s pretty insulting. If a person is not interested in analyses, and just want coverage, that’s certainly their choice to do as they desire. If you want numbers, why don’t you look at the number of people who are in loads of debt with no help. Look at the amount of people that are NOT on pace to retire comfortably. We address these things because it is a genuine need that MILLIONS of people are dealing with in this country. when you say “sales pitch” its almost as if you’re devaluing the real need for services like we have. Now, if all they’re interested in is coverage, that’s fine. I’ll give you an example. I sat with a guy who was paying nearly $250/month for life insurance for himself, his wife and his kids. He had it for about a year and hadn’t developed any cash in his “savings.” I was able to give him much more coverage, save him over $100/month and then redirect that extra $100/month into a separate mutual fund investment to help supplement his retirement, all the while not taking a single extra penny out of his wallet. He was happy. Help me understand how that is a bad thing. And no, I didn’t ask him to work with me. By the time his term expires, his mortgage will be finished, his kids will be grown and he will be right at or just past retirement age with a nest egg from his current job and our mutual fund investment. And if anything changes, all he has to do is call me and we make alterations to his plan for no additional fees. Once he gets there, there is either no more need for coverage because his financial responsibilities are minimal, or he can greatly reduce his coverage amount as there will no longer be a need for a large policy. I really question your motives here sir.

April 1, 2015 at 2:33 pm
    Jeff Root

    The fact that you only offer Primerica term life insurance means you’re “1 size fits all”.

    That example you give, I would recommend term as well.

    Look, I don’t think Primerica agents are bad people. We disagree on a lot of things which is fine – it’s good discourse. From what I’ve seen:

    1. Anyone with a Primerica term life insurance policy can do much better.
    2. Anyone using your DebtWatchers program should cancel. That shouldn’t be a monthly fee – it should be a free service.
    3. Anyone with Primerica Mutual Funds should look at no load alternatives. Primerica is extremely limited.

    I don’t see a reason to ever work with a Primerica agent. No offense to you or any of the Primerica agents reading this, but I would never let any of my family or friends keep any of these products. You’re all doing the right thing for your clients, but you’re not doing the “best” thing.

    Here’s a story of an ex Primerica Agent who took 16 years to see the light (FFC in the article is Primerica):

    April 1, 2015 at 3:38 pm

    Really BJ? So Primerica would actually pay a celebrity who’s going to say “Primerica overcharged me”??? You’re correct in saying paid endorsers wont necessarily lie, but I can guarantee Primerica wouldn’t pay them if they didn’t like their opinion, and if you ask enough people, someone is going speak on your behalf!

    December 16, 2015 at 11:11 pm

Good read

April 14, 2015 at 4:37 pm

I am glad that I found this. I went yesterday to a Primerica “interview session” and from the start I felt uncomfortable and questioned there methods and what they were trying to sell. Yes I am desperately seeking employment and when they called me I was under the impression that they were interested in me because I am studying accounting and seeking an entry level position to get my career started. Was I in for a surprise. First off the people that were in the session were the absolute most unprofessionally dressed group of people I have ever seen in my entire life. I already felt out of place and was feeling uncomfortable about the whole gimmick. So they go threw the presentation showing you the whole rule of 72 and explaining that there goal is to help middle America become financial stable and competent. Which to someone hearing it for the first time along with all the other information in the session sounds great. Not my first time hearing or learning this so I grew even more weary about the whole thing. After that I met with the agent or recruiter. I handed him my resume and military service record as I would any other interview. He didn’t even look at it. He didn’t seem interested that I have an accounting background and was looking to use my knowledge to the benefit of the company. I knew about the $99 for the state licensing but was not told about the $25 monthly charge. They gave me the impression that they were the best, which is cliche of course, and they will help families get out of debt and prepare financial stability for retirement. I am all for that. But the recruiter just continued to tell me go after people I know and get them on track. Absolutely not. This along with other reviews I’ve seen has given me everything I need to know. I couldn’t agree with you more with people purchasing insurance and doing research online to see what best fits them. I see there pitch is to go after middle America because that’s the target group that really doesn’t have financial education at all. Thank you Jeff for posting all of this. You really saved me a lot of time by not wasting my knowledge and potential on a company of this nature.

May 28, 2015 at 8:20 am
    Jeff Root

    You’re welcome. Best of look finding employment and thank you for your service.

    May 28, 2015 at 10:38 am
DaVante Hudson

Jeff Root,

I am having second thoughts about joining Primerica now after reading most of the negative comments and family members telling me not to join. They made everything sound so legit by hyping the product during the first meeting. I’ve been scammed before and I don’t know if this company will do the same. Seems like a pyramid scam to be quite honest. They are holding another meeting on Saturday and they want me to come. But I’m not sure.

June 4, 2015 at 12:40 am
    Jeff Root

    My advice is to trust your instincts.

    June 13, 2015 at 4:28 pm

Hello, me and my wife recently got a 30-year fixed term life policy with PrimeRica. I am 38, non-smoker with monthly premium of $39 . . she is 37, “preferred member status” with a monthly premium of $29 . . our policies are for $200K . . . the rates seem very competitive, but I was a bit bothered today when I received the policy details. When they came to our house, they provided us a rate sheet that showcased premiums that were “guaranteed for 20 years”, so I asked “what about the other 10?” , as I wanted to get a rate that was fixed over the entire 30-year term. She replied by stating “Oh, don’t mind that . . your scheduled premium will never go up for the entire 30 years . . .HOWEVER, upon reading the detailed info I received today, the “scheduled” monthly premiums are the same for all 30 years, but the “Maximum Monthly Premiums” start going up in year 21 — in year 21, they rates jump by a total of $500 a month!! (and only go higher from there) . . . . Is this normal practice? Technically, the rep did not lie to me, but she damn well knew what I was trying to ask . . she knew I wanted to know if the rate would ever go up — by the looks of this sheet, it can go up TREMENDOUSLY after the first 20 years is up. I feel agitated. Should I be angry, or is this normal practice for most insurance companies??

June 12, 2015 at 11:38 pm
    Jeff Root

    Brian, this isn’t a normal practice for life insurance companies or agents for that matter. Most 30 year term policies are guaranteed level for 30 years – both the premiums and the coverage, no exceptions. Your rep is just trying to make a commission by not telling you the full truth. I’d bet your rate will go up after 20 years.

    I ran rates at preferred for your wife at 30 year term and she can get it for $22/mo with preferred rates (I didn’t run your rates because I don’t know your health class). Less expensive, with better guarantees. If you truly want 30 year, level coverage go with any of the companies that our internet quoter displays.

    Also, if you don’t want to take a medical exam again, ask us or any other agent about Transamerica’s TOP program. They’ll take your approval and offer the same health class. They’d be around $28/mo for her for a $200k 30 year term.

    June 13, 2015 at 4:27 pm

      Jeff, thanks so much for the reply.

      I sent the Primerica agent an email, asking her to clarify how the rates worked and if I would end up paying hundreds of dollars more at year #21 . . . at the end of the email, I asked her not to reply by phone. I requested that she respond by email so I can read everything clearly without any misunderstandings AND so I could have her reply on record.
      …two days later, I get a response via TEXT asking me if she can give me a quick call because it will only take a “couple minutes” to clarify everything

      I responded to the text by stating that I was too busy tending to crying babies, so I once again requested that she send an email.

      Five minutes later, she replied with another text . . “Well, what about the evening? Can I call this evening if that is a better time for you.”

      …I replied by stating “I would really prefer an email response”

      Minutes later, she replied again via text: “It would be a bit much to address all of your questions via email. Do you think you and you wife would be free to talk on the phone any day this week or next week?”

      ….I gave up on her after

      Unbelievable, right?? You are happy to sign me up for 30 years of payment premiums, but won’t take 5 or 10 minutes to write me an email. WOW!

      June 18, 2015 at 9:07 pm

I am looking for a good term life policy. I have no health issues.

October 9, 2015 at 7:06 am
    Jeff Root

    Hi Mr. Charles, we’ve sent you an email.

    November 16, 2015 at 12:11 pm

Can you tell me if this is the company that will pay a agent 50% of commissions and pay for the E&O to use his license? Is that even legal?

November 5, 2015 at 1:11 pm
    Jeff Root

    I’m not sure what Primerica pays their agents, maybe a Primerica representative can chime in.

    November 16, 2015 at 12:08 pm

      From what i know, a street rep gets 25% of the first years premiums. As he moves up a level he gets 35% of personal sales and 10% override of downline sales. An RVP gets about 100% on personal sales, and overrides on all downlines. These are all payable against the first years premiums only. After that, Primerica corporate gets everything until the policy expires. If a policy gets cancelled during the first year, the rep has to repay all commissions received. Ultimately, there are up to 11 levels who receive a cut of every policy sold, hence why theyre so expensive.

      December 16, 2015 at 10:51 pm
Brandon Slaughter

I’ve been heavily recruited by Primerica, but have ran into this website, I’m very interested in becoming a financial advisor, but i am concerned after reading this.

December 1, 2015 at 12:54 am

I found this Forbes article most enlightening;

It appears Primerica actually pays a fee to subvert popular opinions. If they stoop that low, what else are they hiding?

December 16, 2015 at 11:15 pm
Mrs. T.Harper

I’ve found this to be quite helpful w/my decision on if I should use Primerica or not. Can you, please, send me an email with more information about the term life policies that your have?
I’m not even sure if you still get anything from here, since the last comment was a little over a month ago.
Thank you!

January 28, 2016 at 4:13 pm

People from Primerica are so brainwashed. They act like they’re these crusaders that are going to help everyone save money and get out of dept with their product. If you’re in Primerica and you want to help people you’re working for the wrong company.

April 26, 2016 at 2:34 pm
Michael Forrest

Thanks for the information. I am still confused about (2) things: their claim of “renewable term policies without proving Insurability” and their argument against Whole Life that the Insured’s beneficiaries do not receive BOTH the death benefit and the Cash Value. To keep this addressable and brief, I will divide this into (2) separate posts.

First off, I am still pretty new at learning about Life Insurance and the various products. *Whew* there is a lot to learn.

One of the things I have learned (so-far) about Term Insurance is the policy renews annually without proving Insurability (passing a physical) within the Term of the policy. IE: if you have a 20-year Term, the policy automatically renews each year (providing you continue to pay the premium) and you do not have to have a physical exam every year throughout the 20-years.

Now Primerica Reps claim that once the policy’s Term expires, in order to reapply for another Term policy the client will NOT need a new physical exam. They will only need to pay the premiums. Is this correct?

This seems to describe a Level Term policy. Or does a Level Term policy also require a medical exam at the start of an additional Term of coverage?

May 23, 2016 at 2:14 am
Michael Forrest

Part 2: Primerica’s argue against Whole Life because the Insured’s beneficiaries do not receive BOTH the death benefit and the Cash Value…as if this is bad business practice.

When someone has a Whole Life policy, doesn’t the insurance companies carry the risk? So if I have 40K of Cash Value in my Whole Life, and I die that’s 40K less that the Insurance Company has to pay out for my death benefit.

Win for the insurance Company!

Win for me since my beneficiaries still receive the face amount of the policy.

So why is this bad?

Now, if I borrow 10K from that 40K Cash Value, my death benefit will be 10K (+ interest) LESS than my death benefit.

Why is this bad? Money borrowed isn’t interest-free.

So can someone please tell me why Primerica reps even bring these points up?

I can only assume it’s because “the greedy life insurance agents only care about commissions”.

If those are the only reasons Primerica Reps bring it up, all I can do is hope and pray I stay true to my good morals and honestly care more about serving the clients than profiting from them.

Thanks for taking the time to read and answer…

May 23, 2016 at 2:39 am
Michael Forrest

Just a thought: Doesn’t Universal Whole Life have an Option B to receive BOTH the death benefit AND the Cash Value?

In your experience, Jeff, how often are these sold?

May 23, 2016 at 2:55 am
Michael s

Primerica is a legit company but their recruiting approach is a scam. They convince people to come to a financial presentation or for a job. Why not ask them at front if they are interested in selling life insurance?.. Then they do this good presentation about savings, investments, retirement, debt, credit cards and life insurance. At the end, it is just about selling Life insurance!! The rest of the stuff (5% of the presentation was about life insurance) you cannot sell easily because you need to pass FINRA exams which are difficult and need 1 or 2 years of study. They will keep on pushing to recruit people….???. why? It’s a Pyramid scheme! My recruiter said no, but it is. Otherwise they should not insist so much on recruiting people. Conclusion Primerica is a legitimate company with legitimate products and a deceitful selling approach. Do not do it.

September 23, 2016 at 8:41 am

Well, my husband and I have no savings and we have never bought a house. We are in our early to mid 60’s and our term life insurance will end in 3 years. I was not aware of no conversion with Primerica and I don’t know how we will survive with a higher renewal insurance with them. I feel like it is money wasted. I guess I will start to look for another ins co. before ours expire. I’m saying this because a few of us need our insurance to be for the rest of our lives.

December 13, 2016 at 5:50 pm
    Jeff Root


    Your Primerica agent should have made that clear to you. You have options though. You can look outside of Primerica and purchase a small coverage amount policy guaranteed level for the rest of your life so at least your final expenses will be covered. We’d need to know more about your situation – feel free to give us a call. Best of luck.

    December 18, 2016 at 2:19 pm

If you have a Prime America insurance policy and cannot afford to re-new does the policy have a cash value?

February 5, 2017 at 1:21 pm
    Jeff Root

    Jean, no the policy does not have any cash value.

    June 21, 2017 at 11:03 pm

Jeff Root
I have been paying Primerica premiums for most of my life. I am 73 and fully intend to live to be 100. My health is perfect, work two jobs, do not take any medication. So when I turn 95 my insurance is cancelled and I lose all of my money?

February 26, 2017 at 7:17 pm
    Jeff Root

    Unfortunately, that’s correct. You’re still young enough to purchase some permanent coverage if you’d like to supplement. I’d price it out if your intention is to leave something behind.

    June 21, 2017 at 11:02 pm

Alright my two cents. Life insurance is very dependent on each individuals net worth, needs and usage for what its protecting. Any high end life insurance policy//case should have a high in depth analysis which gives multiple options and explanations to a client. Primerica has a market and place for the lower-mid end clients who have basic needs but believe me when I say this (no offense to Primerica agents) you have to be out of your mind to go to an institution that offers only term insurance with the inability to “truly” shop around or quote other carriers for comparisons to give a client options and an unbiased analysis… That’s my biggest problem. Primerica is a real company but it specifically targets lower income “uneducated” (for lack of better word) individuals. For my entire career running quote comparisons I have never seen Primerica even in the top 10 when running comparison quotes. Primerica agents are term insurance agents. However they’re in no way shape or form experts in the field of life insurance. Also if you’re in the financial services//insurance world being an advisor and getting clients is your number one priority… not recruiting for the company. In today’s day and age you have to be able to provide a value for a client. It’s ironic when Primerica reps think its ethical selling a term product when extremely competitive and usually better alternatives exist… they simply do not have access to them.. Both term insurance and perm insurance have bad products and great products, having a philosophy of selling only proprietary owned term insurance makes me smile because it ignores so many variables. Sorry for the rant but so many bad insurance reps put a tarnish on the industry and the problem is they don’t realize it. Passing the life & health exam is the baby exam allowing you access to sell. The real insurance world is vastly more complex and requires way more knowledge. If you plan to stay in the industry long term get yourself credentials like the CFP & CLU and constantly keep learning by attending carrier meetings along with reading up on any potential changes and news that occur at companies. Invest in yourself and invest in your clients.

Best of Luck

June 29, 2017 at 1:42 pm


After reading these comments a few things come to mind:

I was once with Primerica and allowed my license to expire because life got in the way. I learned over time how some financial products work which hurt people. Companies selling products and keeping the fine details from the consumers. Whoa! It happens consistently, all the time. As far as I can see, no company in the market place is out shining the others. Financial services is truly a business of skullduggery.

Please, correct me if I’m wrong. (As surely you will) what about All State, Travelers, Farmers, Geico, AAA and the like. Don’t all these guys sell their own line of insurance? I’m surprised no one has mentioned this, as if Primerica’s the lone rider. They’re not. Sure they aren’t offering all lines but Travelers never offered me alternatives and neither did USAA!

Also, I haven’t heard a word about my Primerica policy which offers increasing coverage for both of us yearly, without medical exams, unless we decline it. In my opinion the policy’s aren’t over priced, mainly, and because we bought them over 10 years ago. Haven’t heard much about age either but all this about cost, cost, cost, isn’t age highly important? We’re typically healthier when young so that factors in too. (So get them when they’re young)! My Primerica life insurance policy is one of my favorite financial products owned. I really dig and appreciate that increasing coverage. As far as I know, I haven’t heard of any other insurance company offering that benefit. But I could be wrong…

I’m thinking about reentering the business and as far as I can see with all the contempt in the marketplace (sorra like this), I’m not sure there is any place I’d rather be then Primerica.

Furthermore, as a veteran and ex EMT (first responder) one of my fav facts about this terrible villain multi-level company is that after 9/11 they were among the first (if not the first) to pay out death benefits to survivors. With that, Bravo Prime America!

In short, it’s always interesting to observe how a business grows on the expense of putting another down. Hopefully the American people are slick enough to see these things for themselves.

For what it’s worth


September 28, 2017 at 1:59 am
    Jeff Root

    Geico and Allstate don’t have life insurance offerings.

    If we’re going to go into benefits like the option to increase coverage (including your premiums – it’s an upsell), lets talk about other benefits where you can get a term life insurance policy for the same amount as Primerica and get living benefits. Meaning you can access your death benefit for cash in the even of a cancer diagnosis, heart attack, stroke and other triggers. That’s much more value than the option to increase since one can just buy more coverage.

    Regarding, paying after 9/11. Almost every life insurance company paid claims within 2 weeks and they all advertised it – there’s no data on who actually paid the fastest. I know it’s something Primerica may be telling their agents and I’m sure they paid quickly, but this isn’t unique.

    You may perceive this as putting Primerica down, but I’m actually advocating for consumers and showing that there’s better options out there.

    September 28, 2017 at 10:14 am

That’s fair Jeff but please tell your clients ALL the down sides of whole life insurance of which there are plenty, before selling it so they don’t get surprised or hurt on the back end. Again financial products are full of nasty surprises, it’s so important for the consumer to keep their wits about them.

I’m an advocate just as yourself and have seen plenty of people get hurt by insurance companies BESIDES Primerica. I myself just changed insurance companies (Travelers) for home and life after years of premiums paid and no claims because I was sick with their inability to help my family in a serious situation.

There’s not one good insurance company out there – no, not one!

September 28, 2017 at 3:37 pm
Richard DeLong

I was a rep with Primerica for a few months and had their Term Insurance and found a site that gave Insurance rates. Primerica was much higher for what I needed. I dropped their Insurance and left the company. A lot of hype at meetings. A number of people made a lot of money but none that I knew of by actually selling insurance.

November 8, 2017 at 1:52 pm

So I have had primerica for about 3 years for me and my wife. If I cancel and go with a different company do I lose all the money that I have invested or is it transferable? Just not sure how this works

December 6, 2017 at 5:15 pm
    Jeff Root

    Yes, you “lose” that money. But you were covered, so don’t think of it as a loss.

    January 5, 2018 at 10:34 am

Thanks for this site. I’ve been an agent for 7 years I sell mostly one company but I do have others that I go to if the need is right. I have a friend of the family that is a agent with Primareica he has been selling for a few months and is an expert on everything with life insurance… he keeps asking me to sit down with him we can “Partner up” I can continue to screw people with my whole life, and refer term people to him… I sell a lot of term I also sell a lot of whole life. I think I’m going to sit down with him just to so I don’t have to hear it every time we play cards and all that…
I know my term rates beat theirs based on the above (couple that had a dispute over if it is 20 year or 30 year) Thanks for all this info. This will help when I sit down with him and say why would I refer clients to you when my rates are better. I am not interested in Primerica I just wanted to be educated for when I talk to him.
I really don’t think that its all about having 100 companies to compare (not saying its bad to have more companies) it’s about having different policies to look at. There is no one size fits all and it seems Primarica only has a few options.
There is a lot more to life insurance than just death benefits. If you are a true agent you should be looking at things like estate planning, tax avoidance, all of those things (yes I’m not a tax attorney I can’t give tax advise but I can help lead in the right way)
I’m a big fan of continued education and I’m not talking just the 24 credits you need ever year. While most clients really don’t care about all the letters behind my name I care about it because I understand more and can point them in the correct ways.
I read (I don’t remember if it was on here or a different place) a Primerica agent talking about life insurance shouldn’t be permanent the goal should be to build assets and pass them on to family.. (right along Dave Ramsey thinking) I agree build assets but what are the tax implications of passing cash on to your children? compared to passing on life insurance (I know do some of the others?)
I work with a lot of older clients Single premiums can be a great fit for some of these people.. It’s cash value will grow it has a larger death benefit… why put a 80 year old into the market with the ups and downs.
Again thanks for this article it was very good.
I hope I didn’t ramble too much on here the kids keep interrupting me and I lose track of what I’m typing.

January 1, 2018 at 10:06 am

One more thing as I was talking to this other agent I was talking about a case I had and said “why wouldn’t a SPUL be the right thing to do for her?” He told me “whole life and UL’s don’t pay out for 2 years” I said ours do I’ve never heard of one that doesn’t. (of course there are graded polices) but this blew my mind. Does he know that little of life insurance? Has he been mislead by his “upline”? I guess I’m just baffled that some one could really believe that.

January 1, 2018 at 10:18 am
Henry Chauff

first of all, primerica is primerica not prime America. Second of all, you don’t know what you’re talking about. You’re trying to twist people’s arms to have a negative view on primerica so they will get your insurance. Which is actually against the law to defame another company. Also, term is the best way to go because after a certain point in life you don’t need insurance anymore. You buy term and invest the difference of the over expensive shitty whole life. The cash value portion of whole life insurance is a trap in of itself. You have to borrow against your own money and double your interest rate that you get in return, they have up to 6 months to give you a loan again which is your money in the first place, when they pay out the benefit of the insurance they only get the death benefit or the cash value but if there’s a loan taken out of the cash value that gets subtracted as well as the interest rate on the loan. Whole life is absolute garbage

January 11, 2018 at 4:16 pm
    Jeff Root

    I know it’s Primerica, however many consumers search “Prime America” and this is an article for consumers and I want them to find it so they know the truth. Also “comparative advertising” has been protected by the courts as a 1st amendment right and is not illegal. Also, I’ve never promoted whole life beyond having the conversion option at the end of your term just in case you need the coverage and can’t qualify for anything else.

    February 4, 2018 at 8:11 am

And you get paid to talk shit about us. It’s disgusting how you can sit there and veer people away from what’s right simply because you’re greedy and don’t see the value. I hope all that money you’re being paid by whatever company is worth it. shove it up your A-hole, Jeff. You look like the typical douchebag life insurance salesmen that just talks a whole lot but ain’t about nothing. Forbes trusts Primerica, and Primerica has the largest sales force in place because they do what’s right. They haven’t been sued, but the whole life companies you seem to protect have. So wassup? You ignore everything else BJ and others are saying and sticking to “but people need whole life. And Primerica doesn’t offer it”. That’s your basic argument and you sound so redundant and it’s just sad. You write a whole lot of words to just go in circles. Go marry whole life for goodness sake. Don’t bother responding to me because your page is trash and this is clear defamation. Primerica shows people how to avoid needing life insurance. Because when you’re old and gray and still alive, you need actual money in your pocket. These cash value policy’s are doing nothing for people. I’ve seen friends and family get screwed over because of the same companies that you were defending. You’re sick and twisted. I hope you get help

February 8, 2018 at 2:21 pm
    Jeff Root

    Nice representation of Primerica right here.

    I don’t promote whole life or cash value life insurance anywhere on this article. I’m simply saying there are a lot better options than Primerica term insurance. Also having the option to convert your term life insurance to permanent one is a massive benefit you won’t realize until you spend more time in the business. It’s unfortunate Primerica doesn’t have this option.

    February 21, 2018 at 4:50 pm
Mike Smith

It’s interesting how little you actually know of Primerica. #1. You skip the fact that 90% of insurance companies have exclusions and Primerica has none. They pay the death claim unless the person dies by suicide (within two years). Does Primerica offer a client to come to a meeting? Absolutely because most people are not making the money they need to retire so Primerica offers that Opportunity. They pay for your licenses (which would normally cost over $2,000). I think you’ve wasted time offering incorrect information about a company that has done nothing but good for people. Yes, the sales part is tough but it’s only tough because of people like you who don’t understand the value of Primerica and go on the internet and write a bullshit article that lies & degrades the company.

March 15, 2018 at 12:46 pm
    Jeff Root


    Simply not true about other life insurance companies having exclusions. Your recruiter is feeding you lines. Every company on our quote engine doesn’t have any exclusions. Do some research on your own, you’ll see.

    Also, getting your license costs less than $200 in most states – again, you’re not getting the truth.

    Everything in my article is the truth or else Primerica would have asked me to take it down with their legal team. Comparative advertising is routinely protected under the courts as free speech…as long as the truth is being presented.

    April 3, 2018 at 6:32 pm

I am so glad I came across this review- I just received a notice from Primerica that my premium is going up more then half in May. Looks like my Custom 20 term is coming to an end. At the time of purchase I was young and really didn’t pay attention to the details I just wanted life insurance. Looking at my policy I just realized that it is TERM-I can continue with the same coverage at a higher premium for the next 5 years. premiums for this coverage will then continue to increase every 5 years until you are age 70 at which time the premiums will increase every year until expiry or Exchange to option 1-custom exchange term insurance coverage with the same initial coverage amount and new scheduled premium of 100.07. coverage remains level for ten years then decreases every year until age 100 or policy expiry.

I don’t think I want to continue with Primerica-
any suggestions? Whole life insurance maybe???

March 23, 2018 at 6:04 pm
    Jeff Root

    Hi Ingrid,

    It all depends on your situation and why you need the coverage. Likely not whole life though. Sent you an email.

    April 3, 2018 at 6:23 pm

I have had Primerica since I was 17 yrs old. I am now 58 and received a letter my current is $265 semi annual, my new premium rate is $1077.18. That’s what I get for paying them every year an increase of over $800

April 8, 2018 at 3:18 pm
Stuart Coleman

A person can reduce the coverage ( face amout ) to make it more affordable.
Term is always less money.
Consider making an annual premium also a cost savings.
Permanent insurance is much more money for the same face amount.
Don’t ever cancel a policy until you have several people look them both over and you have no questions left un answered
I invested the difference that was saved in premium separately and reduced my coverage

May 14, 2018 at 11:31 am
    Jeff Root

    Yes, term is always less money and we write primarily term life insurance. However, people’s needs change over time and many want to carry some permanent coverage when the term runs out – it’s not always about price. And most people don’t actually save the difference.

    And it’s true, you can reduce the face amount on any term life insurance policy from any company to make it more affordable, but after the term ends your face amount will go down every year until it’s to the point where a small whole life insurance policy that’s guaranteed level will have been a better choice. Nothing wrong with updating your life insurance as your needs change or your policy nears expiring.

    July 4, 2018 at 5:35 pm
Steve Telander

Jeff, with most of your term companies if a policy owner converts their term policy how much coverage do they get for the same amount of premium; example if they convert a 200,000, 20 year term? my guess is that they are not getting the same amount of coverage for the same premium amount right? I believe Primerica allows you to decrease the coverage amount and attempts to keep the premium around what you were paying. How does this compare? I’m not sure

June 5, 2018 at 3:22 pm
    Jeff Root


    It depends on the carrier. For example, Protective Life lets you do the same – keep the same premium and lower the face amount after the term expires. That’s not considered a conversion though since you’re keeping the same product.

    July 4, 2018 at 5:29 pm
George Shaw

We do recruit, because we believe in what we do! My question is how were you recruited to do what you do? We are not the only people who believe in “buy term and invest the difference” Suze Orman, Dave Ramsay just to name a few. We feel there is no need to convert, because all that does is make money for insurance co’s. People have to convert to permanent because those companies jack rates exponentially. One client of mine came to me because her company raised rates from $60/mo to $600/mo to continue with term. This essentially forces people to convert. That is the scam. Our philosophy is to help people to become self-insurable, where they don’t need insurance.

October 9, 2018 at 12:49 pm
    Jeff Root


    You recruit to make money off of others when most Primerica agents don’t have the knowledge/experience to train someone – nice spin though.

    I believe in buy term & invest the difference in most cases – I’m not against it…but it’s not for everyone. Please educate yourself on conversions – what you said is simply untrue.

    October 9, 2018 at 2:23 pm
Valerie Roman

I had a friends Son who started selling life Insurance. I wanted to help him out bought two policies. My hubby an me. A couple of weeks later they call said hubby needs dr clearance for heart murmur or rate will triple. We went to doc they would not clear it so we told him we did not want policy. About 10 months later notice a $500 deduction on checking an it’s been going on for 10 months. (We have lots of money coming in going out so not noticed). Well I call to tell Primerica this was not authorized they just said sorry. Then I recalled 1/2 the paperwork I signed for hubby so he wrote letter saying he did not sign all paper wanted refund an they gave us back every penny. Now sat there is a costume party I am invited to an I know my ex friend will be there! What happened to her son did he have to return his commission. They never called us to congratulate us on getting money back. Just feel that was such a sleazy move.

October 23, 2018 at 12:18 pm
    Jeff Root

    Hi Valerie – I’m sorry your experience costed you a friendship. Not to make matters worse, but your friend’s son (the agent) was receiving commissions every month on that policy you requested to be cancelled and it’s a substantial commission knowing you’re paying $500/mo. I’m surprised he didn’t say anything. When you were refunded your money from Primerica, they rescinded the policy and he likely had to pay back every penny of that commission. Best of luck to you in the future.

    November 6, 2018 at 9:51 am

Thank you for this article. It was very informative! So a friend of mind works for Primerica and invited me in for a financial meeting and now wants to me to buy life insurance and all this stuff… I don’t have any other than what I guess I have through my job. But now, after doing literally 5 minutes of research on the company, I’m kind of terrified to go through with this and give him my details. I’ve read reviews from people who were pretty much swindled, lost money, couldn’t cancel anything, and now I’m seeing articles like this suggesting that there are much better options out there. I kind of really want the financial needs analysis because if someone else can see ways for me to get out of debt sooner than I thought possible, and get me into homeownership before I’m a grandmother, then I’m all for the help. However, if it means locking into a sale that I’m just not at all confident in, then I’ll have to give it a miss. What should I do?? I just really have a bad feeling now about this whole thing…


October 25, 2018 at 10:23 am
    Jeff Root

    Hi Amy,

    You don’t have to worry about being swindled or not being able to cancel anything. If you want a financial needs analysis or financial plan, I recommend going to Certified Financial Planner (CFP), definitely not to a Primerica agent. I’m sure your friend has your best interests in mind, but they don’t know what they don’t know and aren’t professionally trained in giving financial advice. If its free, might as well hear your friend out though.

    October 27, 2018 at 5:31 pm

Article is a few years old, but I saw you were still replying to comments.

In response to Fact #1: This might be a new change and they don’t call it a “conversion feature,” but they currently offer Guaranteed Renewable Policies. When you want to renew your policy they don’t require additional underwriting. Once qualified, always qualified.

Thanks for the info.

December 3, 2018 at 10:50 pm
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