Rootfin is an independent life insurance agency. We aren’t married to any insurance companies and will offer the best option available, EVERY TIME. We have a simple philosophy:

We’ll earn your trust before we earn your business.

Our primary goal is to serve and educate our clients.

We’ve helped thousands of people get the best rates for their life insurance. We’re confident we’ll find the most competitive rates because we make sure we understand your health situation before we recommend the right carrier for your needs.

I’m an independent life insurance agent located in Austin, TX. I’ve been helping consumers all over the United States purchase life insurance since 2005.

Being independent means I’m able to offer any life insurance company I choose. Having access to virtually every top rated life insurance carrier on the market puts me in a position to offer the best rates available.  The biggest life insurance agencies in the country (i.e.Matrix Direct, SelectQuote, AccuQuote) can’t get better rates than I can.

In addition to being an independent life insurance agent, I consult with hundreds of insurance agents and underwriters across the United States on underwriting issues, best practices and technology.  I can assure you I have the knowledge and tools to not only get the best rates on the market, but to make the process as easy and as smooth as possible.

All the life insurance blog articles are written by myself to educate consumers on various health impairments (and how to obtain the best rates with those impairments), frequently asked questions and general advice.  Everyday I’m working with underwriters and advocating on behalf of my clients to push for the best rate possible and felt it was important to share my successes with the public so others can reap the benefits of favorable life insurance approvals.

Since 2005 I’ve put together my own database of underwriting niches and update it constantly.  I know who offers the best rates for diabetics, cancer survivors, individuals with heart conditions, those with psychological disorders etc.

If you would like to work with a life insurance expert who has the tools and knowledge to find you the best rates, I’m just a phone call away.

(888)430-7668 x101


Founder – Rootfin

How do we secure the best life insurance rates?

Independent – We have access to all the top rated life insurance companies. We WILL find the lowest rate for which you qualify. The big term life agencies (Matrix Direct, Accuquote, SelectQuote etc.) only offer around 5-10 companies.

Proprietary Database – Since 2004, we’ve been keeping track of each life insurance company’s underwriting niches. Which means no matter what your health situation is, we’re confident we can find the company that will look most favorably at your individual health and lifestyle and give you the best rate.

Experience – You’re dealing with veteran independent life insurance agents. Save yourself the frustration of working with a call center agent who doesn’t have knowledge of the industry or freedom of companies to choose from. We will give honest advice and answers to all your questions. Let us earn your trust before we earn your business.

Why choose us?

We know you can get your life insurance from any agency out there. Why choose Rootfin?

Service – Cliché, we know… but you’ll find that we actually deliver on this promise. Providing you with enough information to make an informed decision is just the start. We’ll keep you informed while in underwriting and continue to make sure you are getting the best rate after your policy is in force.

Impaired risk specialists – We’ve seen it all. If you have a health issue, fill out our impaired risk form or give us a call. Even if you’ve been declined for insurance before, let us work to get you an approval.

We don’t sell, we inform – You won’t hear an uncomfortable sales pitch, guaranteed. Just honest advice.

Reliability – We’ll be there for any service requests or questions you may have and won’t inconvenience you with any unwanted correspondence. Simply put, we’re there for you when you need us.

Confidentiality – Any information you share with us is private and confidential. We won’t ever share or sell your information.