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                                       principal life insurance company reviews

Principal's History

The Principal Financial Group (also referred to as Principal Life Insurance Company) came into existence over 130 years ago with a mission to provide “inexpensive and dependable life insurance to bankers and their employees.” To this day, Principal Life Insurance continues to be an industry leader with strong financial financial strength ratings from the top ratings agencies. In fact, A.M. Best gives the company an A+ (superior) rating.

Principal opened its doors in Chariton, Iowa in 1879 and has since grown into one of the largest employers in Iowa with over 15,000 employees. Over the years, the company expanded its offerings beyond life insurance and now provides a multitude of products and services ranging from disability insurance to retirement and investment offerings to over 17 million customers.

When comparing Principal to other life insurance companies on the market you will find that this company has a number of innovative products that place them in a strong position within the life insurance market.

But before you make your final life insurance purchase decision though, we recommend looking into some other company reviews as well, such as our reviews on Zander Insurance, Primerica Life Insurance and United Home.

Our Principal Life Insurance Company Review

Principal Life Insurance QuotesHere at Rootfin, we’ve had the pleasure of working with Principal over the years. One of our favorite things about Principal is their very quick turnaround time on their life insurance and disability insurance applications.   Some of the fastest in the industry.

Principal's Accelerated Underwriting Program

In fact, you can get up to $1,000,000 of life insurance on any of their products (10, 15, 20, 30 year term or any permanent policies) with NO medical exam.

You have to be healthy to qualify for this no-exam policy and they'll make a decision within 48 hours.  Currently, there isn't a carrier on the market that goes more than $400,000 for life insurance with no medical exam.

Other Principal Strengths

What really sets Principal Life Insurance Company apart is their “Healthy Lifestyle Credits” program. This has been particularly helpful for those who are currently healthy but their medical past is hurting them. Those with an imperfect health history can qualify for a better health class than what most companies would offer with these healthy lifestyle credits.

Our client's that we've placed with Principal always give us positive feedback and an excellent Principal Life Insurance review while discussing their experience with the company. Working with this company has been a pleasurable experience for the agents here at Rootfin as well. Because of the company’s strong ratings and our happy clients, we will always recommend Principal Life Insurance when it makes sense and fits a customer’s needs.

If you're considering The Principle for your life insurance or even just want a Principal Life Insurance quote, we would welcome the opportunity to earn your business.   We consider them to be one of the top life insurance companies on the market today.  Please don't hesitate to contact us for quotes or for any questions about Principal Life Insurance Company, or any of the other companies that we work with that may better suit your needs.

Contact Us For Principal Life Insurance Quotes

You have many choices and options when looking for an agent to provide you with life insurance. Here at Rootfin, our mission is to earn your long-term business and provide you with the best overall customer service experience possible. Our team will work diligently to put you in the best policy and find you the best life insurance rates available while always answering your questions and addressing your concerns during the process.

It would be our pleasure to work for you and represent you now and in the future. We look forward to serving you and helping you save money on your life insurance coverage with Principal or any of our other companies.

Other Offered Life Insurance Company Reviews


About Jeff Root

is the owner of He's an independent life insurance agent who has helped 1,000's of consumers purchase life insurance online and over the phone.

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