GEICO Life Insurance Review

Geico Term Life Insurance
Did you know that GEICO sells term life insurance?  We didn’t either until we saw them ranking #1 in Google for “life insurance quotes” (at the time of this article at least).  What we found out took us by surprise and will undoubtedly surprise you too.

While GEICO may be a great option for auto insurance, we’ve found you can do better when it comes to life insurance.

Here’s what we’ll cover in this article (click in the table below to skip directly to that topic):

So lets get started, here is our GEICO life insurance review.

The Truth: GEICO Doesn’t Sell Life Insurance

You read that right.

First thing you should know is GEICO isn’t actually selling you the life insurance.  There aren’t licensed life insurance agents from GEICO helping you make a purchase.  They’re referring the business to a call center called “Life Quotes, Inc” out of Illinois.

They’re doing this quite deceptively too.  If this turns you away, we wouldn’t blame you, seeing as how there are many other top life insurance companies out there that can help you.

If you go to GEICO’s site and clicked on “life insurance”, you’ll be sent to this page for quotes:

GEICO life insurance rates

Notice that you still have the GEICO logo and their famous lizard looking at you so it looks and feels like GEICO, but you’re actually on a “Life Quotes, Inc.” page (circled in red in the image above).

What we’re trying to show you is that you’re not receiving life insurance quotes from GEICO – you’re being referred to a life insurance call center owned by a different entity.  This call center pays GEICO to send them leads, aka YOU!

Hidden deep in GEICO’s life insurance “Frequently Asked Question’s” you’ll find this disclosure:

If you choose to get a life insurance quote online, you will be taken to the Life Quotes, Inc. website that is not owned by GEICO. Any information that you provide directly to Life Quotes, Inc. on its website is subject to the privacy policy posted on their website, which you should read before proceeding. GEICO assumes no responsbility for their privacy practices or your use of their website.

In a nutshell, GEICO is using their brand name to sell your information to another call center.  This is actually pretty common online, but I wouldn’t have expected GEICO to be taking part in this.

Anyone considering buying term life insurance from GEICO should understand this relationship.

Ok, now that we have that out of the way.

GEICO Life Insurance Companies Offered

Lets start off with a list of companies they offer.

On GEICO’s list of life insurance companies, they show the following companies:

GEICO life insurance quotes

There are 10 different life insurance companies listed on GEICO’s website (at the time of writing this review) and 2 of them don’t even write business anymore.  They haven’t updated their life insurance companies since 2009.

How does one of the biggest brands in insurance with some of the deepest pockets not update their life insurance company offerings on their website?

It’s because life insurance isn’t a focus for GEICO, they simply refer the business to a call center

LifeQuotes, Inc Affiliation with GEICO

Regardless of what GEICO shows on their website, it’s Life Quotes, Inc. that you’re actually doing business with. And to give Life Quotes, Inc. some credit, they actually offer over 30 life insurance companies.

As a comparison, we have access to over 60 of the nation’s top rated carriers to shop for the lowest rates.

The last thing we’d like to bring to your attention is how Life Quotes, Inc. handles GEICO’s life insurance referrals.  Life Quotes, Inc. has a team of “outside” sales agents working from their call center selling from their scripts.

Life Quotes, Inc. agents are trained to memorize a script to sell you life insurance. Also, when you request life insurance, your information is entered into dialing platform and will be dialed for at least 90 days until they get a yes/no answer from you.

This isn’t how life insurance should be offered. You should be able to have a real, unscripted conversation and not be hounded with calls.

Furthermore, you should be able to compare life insurance quotes online and have access to an experienced agent to answer any questions – especially if you have health issues. A call center agent typically doesn’t have the expertise as an independent life insurance agent whose made it their life’s work to help consumers find the best life insurance options.

Don’t leave yet!  We’ve done these other reviews with Zander Insurance, Primerica Life Insurance and United Home. And there are more below! Check them out to see if one of them could be a better fit.

Bottom Line

All companies, including Geico, use different underwriting and rating guidelines.  And our personal touch is to make sure we match you with a carrier that views you with the highest rating. We’re not a call center agent working from a script.

Our experience and knowledge of finding the best life insurance rates for our clients, even in high risk situations is second to none.

Please feel free to compare instant life insurance quotes on our website, fill out our quote request form or call us if you have any questions.

Other Offered Life Insurance Company Reviews


About Jeff Root

is the owner of He's an independent life insurance agent who has helped 1,000's of consumers purchase life insurance online and over the phone.

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yvette hernandez

Need help finding a good honest and legit life insurance company. Please help! Thank you!

March 21, 2015 at 12:03 pm
    Jeff Root

    Hi Yvette,

    Just sent you an email. Thanks for reaching out to us.

    March 22, 2015 at 2:28 pm
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