lifeinsurance comIf there was just one website domain name we wish we had, it would be www.lifeinsurance.com.  Unfortunately, a life insurance company with big pockets picked it up a while ago.

When you visit this website, you’ll be redirected to Northwestern Mutual’s website which promotes financial planning and permanent life insurance.

Northwestern Mutual is a strong life insurance company with a great reputation in our industry for their permanent life insurance portfolio. However, if you’re looking for something other than permanent life insurance, then you should look elsewhere.

Even though Northwestern Mutual owns the www.lifeinsurance.com name, it doesn’t make them any more trustworthy that the other life insurance companies on the market. They just had the opportunity and paid the highest price to purchase the domain and re-direct it to their website.

The difference between Northwestern Mutual and an independent life insurance agency is they only offer their products. They are what we call in the life insurance industry a “captive” insurance company. Meaning, they work on behalf of their company and not their clients.

We always recommend working with an independent life insurance agency because we work on behalf our clients. Whatever policy is most suitable for your situation, is the policy we’ll recommend.  It doesn’t matter what life insurance company it is.

Sure Northwestern Mutual may be great for certain situations, but if you’re seeking information and rates for a term life insurance policy, lifeinsurance.com is RARELY competitive.

Also, if you’re searching for life insurance online, we can safely assume you want information and/or quotes immediately. At Northwestern Mutual, you have to meet with an agent face to face. They can’t offer life insurance quotes over the internet and the phone like most independent agencies can.

Our suggestion is to contact an independent life insurance agent or agency and request the life insurance information you’re seeking. We’ll answer any questions you have and customize a policy to secure the lowest rates available on the market.

After all, we work for our clients and not any specific life insurance company.

About Jeff Root

is the owner of rootfin.com. He's an independent life insurance agent who has helped 1,000's of consumers purchase life insurance online and over the phone.

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