September Is Life Insurance Awareness Month

Every September, the life insurance industry comes together in support of Life Insurance Awareness Month supported by The Life Foundation.

This year’s spokesperson is Buddy Valastro, also known on TV as the “Cake Boss”.  Buddy was 17 when his father died without any life insurance.  Buddy had to drop out of high school to fun the family bakery, working 12-18 hour days, 6 days a week.  The experience made him a big believer in life insurance. 

Here’s a 1 minute clip of Buddy explaining the importance of life insurance to him and his family:


When Buddy’s father passed away prematurely with no life insurance, there were millions more in his same situation of not having any life insurance.  Today, it’s estimated that 35 MILLION households don’t have any life insurance.  Of those that do have life insurance, it’s estimated that 58 MILLION households don’t have enough.

At Rootfin, we believe that anyone who has people financially dependent on them should own life insurance.  It’s too cheap not to have it.  If you’re just overwhelmed and unsure about where to start, give us a call.  We’ll answer any questions you may have and walk you through the process.


About Jeff Root

is the owner of He's an independent life insurance agent who has helped 1,000's of consumers purchase life insurance online and over the phone.

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