Aviva life insurance has been around since 1696 and they currently hold an "A" (Excellent) rating with AM Best. AM Best is the industry benchmark for financial strength in the life insurance industry.
Currently Aviva life insurance offers term, universal life and indexed universal life for individual life insurance policies.
In the United States, Aviva is known for their equity indexed universal life insurance and annuities. At Rootfin, we love Aviva for their guaranteed level Universal Life. With this policy, you can purchase life insurance guaranteed level for the rest of your life and Aviva currently has some of the best rates on the market.
Before you make your final life insurance purchase decision though, we recommend looking into some other company reviews as well, such as our reviews on Zander Insurance, Primerica Life Insurance and United Home.
Aviva Life Insurance's "Wellness for Life" program can actually bring down the cost of your life insurance, without the risk of rates increasing! This program works best for those overweight and losing weight. As you shed the pounds, Aviva will lower your rate.